John Heard

John Heard is the founder of Wild Cycles, a company promoting outdoor adventures on bicycles in the British countryside since May 2020. Additionally, John holds a British Cycling Level 2 Certificate in Coaching and serves as a Ride Leader for British Cycling. Prior to these roles, John had an extensive career in marketing and client management, including positions as Group Account Director at Tag Worldwide and Account Director at Freedman International, where expertise in marketing communications and campaign implementation was developed. Early in the career, John excelled as a Springbok cyclist and coach, achieving significant recognition in competitive cycling. Education includes studies at British Cycling and Henley Management College.