Katie Perkins

Katie Perkins is a seasoned professional in sports marketing and programme management, currently serving as the National Programme Manager at British Cycling since November 2024, where the focus is on developing participation programmes. Prior to this role, Katie was the Participation Programme Manager at Basketball England, where collaborations with national and strategic partners aimed at increasing engagement in basketball occurred. Katie's background includes significant experience with Manchester United as a Project Manager, enhancing partner projects and ensuring strategic priorities were met. Earlier positions included Senior Sponsorship and Marketing Officer and Marketing and Communications Executive at British Cycling, as well as an Account Executive at Sunny Thinking and a Marketing Assistant at Business & Decision. Katie holds a CIM Professional Certificate in Sports Marketing from Cambridge Marketing College and a Business Management degree from Lancaster University.