Claire Sadler

Claire joined the BHF in January 2021 from DirectLine and leads our multi-award-winning Fundraising and Engagement Directorate. Claire is responsible for our fundraising, brand and marketing strategy, product development and marketing communications, generating £100M+ income from public fundraising, gifts in wills, events, philanthropy and corporate partnerships.

Claire was formerly Group Brand Director at BT. She has a wealth of experience in generating income through innovation, along with digital and marketing transformation.

She is also an active member of WACL (Women in Advertising and Communications London) and a passionate diversity champion.