Sofia Kareeva

Sofia Kareeva is a seasoned marketing professional with extensive experience in digital marketing, brand strategy, and event management. Currently serving as a Business Mentor at XPRENEURS Incubator and Head of the Digital Marketing Education Course at the British Higher School of Art and Design, Sofia leads a curated course for senior marketing professionals. As the CEO and Founder of May/Be Team, a creative agency, Sofia develops digital marketing solutions and brand strategies for a diverse clientele. Previous roles include Senior Brand Marketing Manager at Simple, where Sofia managed marketing for a leading wine distributor, and Marketing Manager at RAMBLER&Co, where strategic initiatives significantly boosted brand visibility. Sofia's early career included project management for the Saint-Petersburg International Economic Forum Foundation, contributing to major international events. Sofia holds a Master's degree in Communication and Media Studies from Lomonosov Moscow State University and has pursued further education at the University of Westminster and the University of Washington.