British Higher School of Art and Design
Sofia Kareeva is a seasoned marketing professional with extensive experience in digital marketing, brand strategy, and event management. Currently serving as a Business Mentor at XPRENEURS Incubator and Head of the Digital Marketing Education Course at the British Higher School of Art and Design, Sofia leads a curated course for senior marketing professionals. As the CEO and Founder of May/Be Team, a creative agency, Sofia develops digital marketing solutions and brand strategies for a diverse clientele. Previous roles include Senior Brand Marketing Manager at Simple, where Sofia managed marketing for a leading wine distributor, and Marketing Manager at RAMBLER&Co, where strategic initiatives significantly boosted brand visibility. Sofia's early career included project management for the Saint-Petersburg International Economic Forum Foundation, contributing to major international events. Sofia holds a Master's degree in Communication and Media Studies from Lomonosov Moscow State University and has pursued further education at the University of Westminster and the University of Washington.
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British Higher School of Art and Design
The British Higher School of Art and Design is one of the most important educational centres in Russia working in close partnership with the Faculty for the Creative and Cultural Industries of the University of Hertfordshire in the UK and specialising in professional education in various creative fields.