Laurence Parkes

Laurence Parkes is an accomplished professional with a diverse background in strategy, transformation, and leadership within the interactive media and digital marketing sectors. Currently serving as the interim President of BIMA since February 2024 and holding the position of VP, Head of Strategy & Transformation, and Head of Growth Markets at frog since January 2023, Laurence has demonstrated expertise in leading large teams and driving organizational change. Prior roles include CEO and Chief Strategy Officer at Rufus Leonard, where significant commercial success was achieved, as well as leadership positions at various agencies including AKQA, WCRS, BBH London, DDB, and AMV BBDO. Laurence holds an MBA from Quantic School of Business and Technology and an MA Hons from the University of Cambridge.