Joe Leverone

Joe Leverone has a diverse work experience spanning various roles and industries. Joe started their career as an intern at 13WHAM-TV, where they shadowed reporters, wrote articles, and assisted with newscast production. Joe then became an Assignment Editor/Web Producer, responsible for writing web articles, monitoring emergency scanners, and editing and posting articles for reporters in the field. Later, Joe worked as a News Promotions Producer, creating targeted promotional pieces and utilizing social media platforms to increase brand awareness.

Joe's career also includes roles in the marketing and advertising industry. Joe worked as a Media Coordinator at Butler/Till, managing media buying and conducting market research. Joe then joined Simpli.fi as an Account Coordinator, creating digital campaigns for clients and providing extensive reporting. Joe's expertise in programmatic display strategy and media management led him to work as a Senior Programmatic Display Strategist at excelerate Digital.

Currently, Joe is employed at Brkthru as a Supervisor of Media Strategy, overseeing media strategy development. Prior to that, they held roles as a Senior Media Strategist and Programmatic Media Trader at the same company. Joe's responsibilities have involved harnessing various tools and platforms, such as DV360, Campaign Manager, Amazon Marketing Services, and social media platforms, to create targeted media mixes for clients across industries.

Outside of their corporate roles, Joe has also gained experience as a Marketing Consultant, assisting non-profit organizations with media relationships and social media strategies. Joe has also worked as an Umpire for Fairport Little League, promoting sportsmanship and training younger umpires.

Additionally, Joe has contributed to the Democrat and Chronicle as a Young Professionals Contributor and served as a Teen Editorial Board Advisor, providing insights and attending Editorial Board meetings on teen-related issues.

In summary, Joe Leverone has a well-rounded work experience in media production, marketing, advertising, and community involvement.

Joe Leverone obtained a Bachelor of Arts (B.A.) degree in Communication and Media Studies from SUNY Geneseo. In addition to their degree, they have obtained several certifications, including the following: The Trade Desk Edge Academy Certified: Executive Program from The Trade Desk in December 2021, Edge Academy Certified: Data-Driven Planning from The Trade Desk in July 2021, Political Advertiser Verified from Facebook in May 2018, Google AdWords Search from Google in October 2017, and certifications in DoubleClick Bid Manager and DoubleClick Campaign Manager from Google, though the specific dates of obtaining these certifications are unknown.