Luis Alberto Soto

PR Sales Rep at Broadcast Electronics

Luis Alberto Soto has a diverse background in the radio broadcasting industry and military advisory roles. Currently, Soto serves as Director and Secretary of the Board at the Asociacion de Radiodifusores de PR since May 2017. As President of UNO Radio Group since September 1984, Soto has focused on growth strategy and talent development, while also overseeing the engineering department, managing technical operations for multiple radio stations in Puerto Rico and Florida. In addition, Soto has been a Civilian Aide to the Secretary of the Army for Puerto Rico since October 2016, providing insights and support to Army leadership. With extensive experience as a sales representative and manufacturer's representative since 1984 for various broadcast equipment manufacturers, Soto's educational background includes a Bachelor of Science in Electrical, Electronics and Communications Engineering from the University of Massachusetts Amherst and a Master's degree in Management from Universidad Interamericana.

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