Ulrich Michels is a seasoned sales professional with extensive experience in the technology and banking sectors. Currently serving as Sales Account Director for Germany at Broadcom since May 2025, Ulrich previously held various sales roles at VMware from September 2012 to June 2016, including Sales Account Manager for both commercial and public sector healthcare and education. Prior to that, Ulrich was a Sales Account Manager at Citrix, covering Switzerland and Germany from October 2019 to July 2021. Early career experience includes roles at Blizzard Entertainment, leading billing support teams, and SEB AG, where Ulrich started as a Professional Banker. Ulrich's educational background includes degrees in Geography, Traffic Science, and Urban Planning from the University of Cologne, in addition to a Commercial Diploma in Banking from the IHK. Ulrich also completed compulsory military service in the German Air Force.
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