Jakob Nielsen

Jakob Nielsen is a seasoned executive with extensive experience in the advertising and technology sectors. Currently serving as the Chief Executive Officer and founder of Broadlab since January 2023, Jakob is focused on optimizing Addressable TV advertising for agency partners. Previously, Jakob held notable roles including Global CEO of Finecast, where the development of GroupM’s Addressable TV strategy was spearheaded, and Addressable TV Lead at GroupM. Jakob's impactful career includes co-founding Xaxis and leading various teams, achieving significant operational efficiencies and revenue growth. With a background in regional sales at Microsoft and foundational roles at multiple firms, Jakob holds Master's and Bachelor's degrees from Copenhagen Business School.