Freida Liew is a seasoned sales professional currently serving as Sales Director at Broadridge since January 2024, focusing on the North Asia market within the Asset Management Solutions sales team. Previously, Freida worked at Eze Software (SS&C Eze) between November 2018 and December 2023, advancing from APAC Inside Sales Representative to Senior Sales Executive, where responsibilities included driving revenue through new sales, managing client relations, and overseeing the RFI/RFP process across the APAC region. Prior experience includes internships at UBS and Marex Spectron, as well as an administrative role at Ka'andaman Traditional Healing Garden. Freida holds a Bachelor's degree in Finance from the University of Wollongong, earned between 2014 and 2017.
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