Rita Kasat Ferrari

Rita Kasat Ferrari is an accomplished professional with extensive experience in product management and marketing across several leading companies. Currently serving as Vice President of Product Management at Broadridge since May 2021, Rita spearheads product strategy for the Enterprise Content Management unit, managing a team to drive revenue growth through innovative technologies like machine learning and artificial intelligence. Previously at Zelis as Senior Director of Product Marketing, Rita led strategic product initiatives and customer engagement efforts. Other roles include Marketing Director at Weather Trends International, Senior Product Manager at FISERV, and Corporate Banking Associate at PNC Bank. Rita holds an MBA in Marketing from Drexel University's LeBow College of Business and a Bachelor of Applied Science in Economics from West Chester University of Pennsylvania.