Jonathan Franco serves as the Global Head of Retail Media at Broadsign since February 2024, leading North-American Sales and Global Retail Media Strategy & Partnerships. At Broadsign, the focus is on enhancing retail sales, customer loyalty, and maximizing ad revenue through advanced retail media solutions. Franco has extensive experience in retail media, previously holding the position of Sales Director at Neptune Retail Solutions from January 2010 to January 2024, where leadership spanned Neptune’s Canadian Retail division, overseeing operations for over 4,600 stores. Responsibilities included strategic positioning, profitability management, and fostering innovation. Previous roles also include Senior Account Director positions in Digital Sales and Media Sales, emphasizing revenue growth through various digital marketing channels. Franco began the career at SDI Marketing in roles such as Account Coordinator and Field Manager. Franco earned a Bachelor’s Degree in Marketing from HEC Montréal, completing studies from 2006 to 2009.
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