Sabrina Allard

Sabrina Allard is a seasoned marketing professional with extensive experience in product marketing and management, currently serving as the Director of Product Marketing at Broadsign since January 2019. In this role, Sabrina leads go-to-market efforts, product positioning, and messaging, and manages product launches to enhance brand awareness and adoption. Previous roles include Product Marketing Manager at Toon Boom Animation and Global Eagle, where Sabrina developed innovative marketing strategies and product collateral. Sabrina also held marketing management positions at Criterion Pictures and earlier roles in various capacities, including as a Department Manager at H&M and a Production Assistant for Dance Channel TV. Sabrina holds a Bachelor of Arts in Communication Studies, specializing in Film Production, from Concordia University and a DEC in Arts & Culture from Dawson College.