Eric Lange

Vice President Pricing Strategy Key Accounts at Broder Bros.

Eric Lange, MBA, has a diverse work experience spanning over 14 years. Eric started their career in 2007 as a Management Trainee Intern at Enterprise Rent-A-Car, where they gained valuable skills in leadership and customer service. Eric later advanced to the role of Rental Branch Manager, overseeing the operations and performance of the branch.

In 2011, Eric joined alphabroder, a leading distributor of promotional products and apparel, where they held various positions. Eric began as an Account Executive, successfully managing client accounts and driving sales growth. Eric then transitioned to the role of Inside Sales Manager, where they led a team and achieved exceptional sales targets.

As Eric continued to excel in their career, they took on the responsibility of Director of Pricing Administration at alphabroder in 2018. In this role, they demonstrated their expertise in pricing strategies and effectively managed the pricing administration process.

Currently, Eric serves as the Vice President of Pricing Strategy & Key Accounts at alphabroder. Their strong analytical skills and strategic approach have contributed to the development and execution of pricing strategies, as well as the management of key accounts.

Through their professional journey, Eric has consistently demonstrated leadership, strong business acumen, and the ability to drive results.

Eric Lange, MBA, holds a Master of Business Administration (M.B.A.) degree in Business Administration and Management, General from the University of Florida, which they obtained from 2013 to 2015. Prior to their MBA, they completed their Bachelor's degree in Business Administration and Management, General from the University of Delaware from 2003 to 2007. Additionally, Eric has obtained additional certifications including the Extreme Ownership Muster 016 from Echelon Front in April 2023 and the Executive Presence and Influence: Persuasive Leadership Development certification from Wharton Executive Education in July 2022.

Links