{Dedicated to crafting quality wines, providing value to our customers, and continuing to improve}

Founded in 1973 by Fred T., Joseph S. and John Franzia, Bronco Wine Company is a family-owned winery committed to growing, producing and selling the finest quality wines of the highest value to our customers. Bronco Wine Company’s diverse family of brands is sold in over 90 countries worldwide in addition to being distributed throughout the United States. Bronco Wine Company has become a major vintage varietal wine source to the California wine industry and is currently the fifth largest winery and the largest vineyard owner in the United States. Our quest for quality begins with vineyard development and continues to grow into areas such as brand marketing and national distribution, brand development, research and development and premium bulk wine contracts. Bronco Wine Company is vertically integrated, from the vineyard to the table, focused on crafting wines for the American table.

Bronco Wine Company

Daniel J. Leonard

Natalie Wassum

Lisa Franzia

Kristina Telo

Renata Franzia Price

James McPhail

The Leadership Team at Bronco Wine Company is responsible for setting the strategic direction and vision of the company. They oversee key functions such as marketing, legal affairs, business development, and financial management, ensuring that the organization remains innovative and competitive in the global wine market. By fostering collaboration across departments, they drive initiatives that enhance quality, expand distribution, and optimize operational efficiency to deliver exceptional value to customers.

Leadership Team

Business Development and Support

Marketing and Communications Team

Leadership Team

About

Team members

Other teams at Bronco Wine Company

Business Development and Support

Marketing and Communications Team