Matt Melander

Matt Melander is a seasoned marketing professional with extensive experience in customer acquisition and lifecycle marketing. Currently serving as the Senior Director of Customer Acquisition & Lifecycle Marketing at Brookdale, Matt has significantly increased marketing's contribution to move-ins from 17% to 30%, generating over $891 million in revenue for 2024. Matt's previous roles include Director of Digital Marketing and Social Media at National General Insurance, where a focus on digital transformation and brand engagement was pivotal, and Digital/Social Media Manager at Sprint, where the integration of social media enhanced customer acquisition efforts. Additional experience includes leadership roles in digital engagement at Supervalu and program management at TiVo, with educational qualifications in Business Management from the University of Phoenix and Automotive and Diesel Technology from the Universal Technical Institute.