Brookdale Senior Living
Matt Melander is a seasoned marketing professional with extensive experience in customer acquisition and lifecycle marketing. Currently serving as the Senior Director of Customer Acquisition & Lifecycle Marketing at Brookdale, Matt has significantly increased marketing's contribution to move-ins from 17% to 30%, generating over $891 million in revenue for 2024. Matt's previous roles include Director of Digital Marketing and Social Media at National General Insurance, where a focus on digital transformation and brand engagement was pivotal, and Digital/Social Media Manager at Sprint, where the integration of social media enhanced customer acquisition efforts. Additional experience includes leadership roles in digital engagement at Supervalu and program management at TiVo, with educational qualifications in Business Management from the University of Phoenix and Automotive and Diesel Technology from the Universal Technical Institute.
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Brookdale Senior Living
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Brookdale Senior Living Inc. is the nation's premier operator of senior living communities. The Company is committed to its mission of enriching the lives of the people it serves with compassion, respect, excellence and integrity. The Company operates independent living, assisted living, memory care, and continuing care retirement communities. Through its comprehensive network, Brookdale helps to provide seniors with care and services in an environment that feels like home. The Company's expertise in healthcare, hospitality and real estate provides residents with opportunities to improve wellness, pursue passions and stay connected with friends and loved ones. Brookdale operates and manages 682 communities in 41 states as of September 30, 2021, with the ability to serve more than 60,000 residents.