Tina Lucero

Tina Lucero is a seasoned retail professional with extensive experience in marketing and merchandising across multiple companies. Currently serving as Vice President of Merchandising at Brookshire Grocery Company since July 2024, Tina previously held the role of Senior Vice President of Marketing and Merchandising at Albertsons Companies from November 2020 to April 2024, overseeing marketing initiatives and merchandising across 285 stores in California and Hawaii. Additional roles at Albertsons included Vice President positions with responsibility for marketing and merchandising across various regions. Tina's career began at Safeway, where achievements included directing the marketing department during the merger with Albertsons and managing sales operations in numerous regional stores. An education in Business Management from the University of Phoenix and leadership training from Cornell University further supports Tina's expertise in the field.