Alexander Paradiso Dona

Alexander Paradiso Dona is an experienced professional in e-commerce and marketing, currently serving as the ECommerce Channel Manager for Brown-Forman since January 2023, where responsibilities include maximizing new business opportunities and managing key online accounts. Prior to this role, Alexander held the position of Marketing Manager at Marqués de la Concordia Family of Wines from September 2017 to January 2023, overseeing marketing strategies across multiple markets, leading rebranding initiatives, and managing digital product projects. Additional experience includes roles as Food Category Manager at Dufry Group, where market-specific food assortments were developed, and Category Manager at Makro, handling new product developments for the HORECA channel. Alexander holds an MBA from IE Business School and a degree in Business Administration with a focus on Marketing from Universidad Metropolitana.