Alexandru Nicolaica

Alexandru Nicolaica is an experienced marketing and digital professional with a comprehensive background in integrated marketing communications and digital strategy. Currently serving as VP and Global Director of Integrated Marketing Communications at Brown-Forman since November 2021, Alexandru previously held the position of Global Digital & eComm Enablement Director for Beauty Brands at Walgreens Boots Alliance from January 2020 to October 2021. Alexandru's career includes key roles at Unilever, RB, L'Oréal, and Flamingo Computers, where responsibilities encompassed digital transformation, brand management, online marketing strategy, and eCommerce development. Alexandru holds a Master's degree in Business Marketing from Romanian American University, obtained between 2010 and 2012.