Amy Smock

Amy Smock is an experienced professional in consumer insights and media strategy, currently serving as the Consumer Insights Manager for Emerging Brands at Brown-Forman since January 2017. In this role, Amy leads initiatives that leverage digital intelligence to understand consumer behavior and emerging trends, as well as providing insights support for eCommerce in the US and Canada. Prior to this, Amy held various roles at Bandy Carroll Hellige from March 2008 to January 2017, including Digital & Cross Portfolio Insights Manager and Media Director, overseeing significant advertising budgets across multiple industries. Amy's earlier experience includes account executive roles at The Courier-Journal and other organizations, complemented by an MBA from the University of Louisville and a Bachelor's degree in Advertising from Western Kentucky University.