Chris Boberg

Chris Boberg has extensive experience in finance and analytics, currently serving as Finance Director for the West Region at Brown-Forman since January 2010. In this role, Chris leads total cluster finance, strategy, and distributor management, focusing on chain commercial planning. Prior positions at Brown-Forman include Senior Finance Manager for CA/HI and Division Analytics Manager, where responsibilities encompassed optimizing pricing strategies, managing a substantial discounting budget, and overseeing chain category management projects. Chris began a career at GE Appliances, contributing as a Lead Commercial Business Analyst and other analytical roles from May 2007 to December 2009. Chris holds a Bachelor's Degree in Industrial Engineering from the University of Louisville's J.B. Speed School of Engineering, earned in 2009.