Federico Sette is an experienced professional in the beverages industry currently serving as the On Trade Area Manager for North East at Brown-Forman since January 2025. Prior to this role, Federico worked as the Area Manager for Northern Italy at Fratelli Branca Distillerie and held positions at Diageo as an Account Manager overseeing on-trade wholesalers and cash & carry for spirits and beer categories, as well as Reserve Account Executive at Bacardi focusing on trade marketing. Earlier experience includes a Sales & Marketing Specialist role at Red Bull. Federico is pursuing a degree in Scienze della Comunicazione Istituzionale e di Impresa at Università eCampus, which commenced in 2019.
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