Francisco “Paco” Baeza

Francisco “Paco” Baeza serves as the VP General Manager for Casa Herradura and Diplomático Rum at Brown-Forman since April 2007, providing strategic direction and leadership across manufacturing, supply chain, and operations. Baeza has held various leadership positions within Brown-Forman, including VP Global Acquisition Integration Director and VP General Manager in Mexico. Additionally, Baeza was a Board member and Vice President for the Spirits & Wine association in Mexico from May 2022 to February 2023. Prior experience includes a role as Assurance Manager at Ernst & Young. Baeza's educational background encompasses multiple degrees, including an MBA from Tecnológico de Monterrey and a Corporate Masterclass in Digital Transformation from MIT Professional Education.