Melissa Welsby

Melissa Welsby is an accomplished marketing professional with extensive experience in brand management and strategic innovation. Currently serving as the Marketing Manager for Emerging Whisk(e)y Brands in Australia at Brown-Forman since September 2014, Melissa has previously held positions including Marketing Consultant and Marketing Manager at Goodman Fielder, where significant achievements included developing a category innovation strategy with an over $100M pipeline. Prior roles at Colgate Palmolive and Sara Lee demonstrated expertise in senior brand management across various product categories. Melissa holds a Master of Business in Marketing from the University of Technology Sydney and a Bachelor of Commerce in Accounting and Economics from the University of Wollongong.