Rafael Vieira Martins

Trade Marketing Senior Analyst - Jack Daniel's Family Of Brands at Brown-Forman

Rafael Vieira Martins is a Trade Marketing Senior Analyst for the Jack Daniel's Family of Brands at Brown-Forman, responsible for comprehensive trade marketing strategies, budget management, and collaboration with sales teams. Prior experience includes a role as Senior Brand Experience Analyst at iFood, focusing on brand extension and unique marketing campaigns aimed at enhancing customer engagement, as well as a marketing project at Unilever that involved coordinating Esports sponsorships and events for Clear Shampoo. Rafael's career also encompasses various roles at Unilever, including Trade Marketing Analyst and Customer Marketing Analyst, where responsibilities included innovation management and promotional strategies for personal care products. Rafael holds a Bachelor's degree in International Relations from Universidade Estadual Paulista Júlio de Mesquita Filho.

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São Paulo, Brazil

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Brown-Forman

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For over 150 years, Brown‑Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma‑Cutrer, Finlandia, Chambord, and Fords Gin. Brown‑Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide.