Shannon Evans

Shannon Evans is an experienced professional with a robust background in sales promotions and marketing within the beverage industry. Currently serving as the Associate Sales Promotions Manager for Jack Daniels at Brown-Forman since September 2009, Shannon manages national promotion processes, collaborates with brand teams on program integration, oversees consumer promotional material execution, and handles multicultural promotional requests. In addition to this role, Shannon co-leads the PRIDE Employee Resource Group, focusing on diversity and inclusion strategies. Previous experience includes bartending at The Blackstone Grille and serving as a Sales Coordinator/Account Executive at Cox Radio, with expertise in customer service, sales order processing, and team recruitment. Shannon holds an MBA from Bellarmine University and a BASc from the University of Louisville.