• BRP

Catherine Daigle

Digital Strategy Lead

Catherine Daigle is an experienced professional in digital strategy and product management, currently serving as the Digital Strategy Lead at BRP since December 2020, where the focus is on creating impactful online experiences through data-driven planning and cross-team collaboration. Prior to this role, Catherine held various positions at TOPSHOP TOPMAN from September 2012 to December 2020, including Digital Product Owner, CRM Product Owner, and Global CRM Coordinator, as well as roles such as Senior Team Lead and Brand Manager. Catherine began the career at Forever 21 as an Assistant Manager from October 2010 to May 2012. Catherine earned a Certificate in Marketing from HEC Montréal between 2018 and 2020.

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