Jean-François Landry

Jean-François Landry is an accomplished marketing professional with extensive experience in brand strategy and digital marketing. Currently serving as a Strategist for Brand and Performance Insights at BRP since October 2025, Landry previously held the position of Digital Marketing Manager at Steve Madden, where leadership was provided for data-driven marketing strategies across multiple brands. Landry's earlier role as Manager of Advertising & Digital Marketing at Michael Kors involved overseeing a team responsible for brand marketing across Canada, managing substantial media budgets, and delivering key insights to senior leadership. Additional experience includes positions at DuProprio, Konversion, the Ministère de l'Éducation nationale, and TD Bank Group. Landry holds a Master of Science in Administration with a focus on Marketing from HEC Montréal and a Bachelor of Business Administration in International Management from Université de Moncton, in addition to education from Universidad Panamericana.