Samuel Lecours

Samuel Lecours, M.Sc., currently serves as the Data & Visualization Lead at BRP, a position held since July 2020, where responsibilities include developing Power BI dashboards to share marketing insights and analyzing KPIs for marketing campaigns. Prior to this role, Samuel worked as a Data Analyst at BRP from January 2020 to April 2020, conducting segmentation analyses and Big Data modeling to inform marketing communication strategies. Samuel holds a Master's degree in Marketing from HEC Montréal, completed in 2020, and a Bachelor of Business Administration in Marketing from the same institution, earned in 2018.