Bob Christie is currently a partner at Brunswick Group in New York. Prior to this, they served as vice president of international media at Alibaba Group from August 2014 to December 2018. In this role, they were responsible for developing the company’s media relations strategy outside of Greater China, including western media based in China, the U.S., Europe, and South America. Bob also led the company’s international media planning and execution for 11.11 Day (Single’s Day), the world’s largest shopping day by revenue and GMV.
Prior to Alibaba Group, Bob Christie was managing director at Burson-Marsteller from August 2013 to August 2014. Before that, they served as senior vice president of corporate communications at The New York Times Company from March 2010 to January 2013. Bob started their career as vice president of communications at Dow Jones & Company from August 2003 to March 2010.
Bob Christie has a Bachelor of Arts in Mass Communications from Mansfield University of Pennsylvania.
Some of their coworkers include Shahed Fakhari Larson - Partner, New York, Deepali Bagati - Partner, New York, and Darren Mcdermott - Partner, New York. Bob Christie reports to Maria Figueroa Kupcu, Partner, Head of Office, New York.
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