Rich Larsen

Chief Commercial Officer (CCO) at Bruviti

Rich Larsen has a diverse work experience spanning multiple industries. Rich began their career at Sun Microsystems, where they served as Director of Business Development and Sales, focusing on strategic accounts. During their time at Sun, they secured contracts with major companies such as Nokia, Siemens, Disney, and American Express. Rich also played a key role in securing a pilot agreement with BMW for a Java-enabled car.

Following their tenure at Sun Microsystems, Larsen joined Arcturus Networks as VP of Sales and Business Development. Rich held this role for five years, during which they contributed to the company's growth and success.

In 2006, Larsen joined 2Wire as Vice President of Business Development. Rich was instrumental in the acquisition of Kenati, a software solutions company, and played a crucial role in developing partnerships with major companies like Verizon, Motorola, and Cisco/Linksys. Larsen's efforts resulted in a significant increase in revenue for 2Wire.

Larsen then moved on to NRG Energy, where they served as CBO of Business Development. Rich was responsible for establishing a smart grid network for electric vehicle recharging, creating an ecosystem that included retail hosts, electric utilities, and city governments.

In 2011, Larsen joined green tech firms, focusing on opening new markets for renewable energy solutions. Rich played a key role in market segmentation, partner relationships, sales channels, and revenue generation, with an emphasis on electric utilities and OEMs.

From 2008 to 2016, Larsen served as a council member and former mayor of Los Altos Hills, showcasing their commitment to public service and community leadership.

In 2013, Larsen became President and COO of Smart Energy Instruments, where they helped develop measurement technologies for the smart grid and worked towards a sustainable electricity future.

Most recently, Larsen has been serving as the Chief Commercial Officer of Bruviti, an AI-powered coaching network for the OEM service and support sector. Their work at Bruviti focuses on maximizing lifetime customer value and providing enterprise insights through AI technology.

Overall, Rich Larsen has a comprehensive background in business development, sales, strategic partnerships, and community involvement across various industries.

Rich Larsen completed a Master of Business Administration (MBA) degree from Pepperdine Graziadio Business School. The specific field of study is not provided. Prior to that, they obtained a Masters of Business Administration degree from Pepperdine University, specializing in Quantitative Marketing. In 1978, they earned a Bachelor of Science degree from Arizona State University. The field of study for their bachelor's degree is not provided.

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