TI Cycles of India
Brijendra Singh is a seasoned sales professional currently serving as a Senior Sales Executive at TI Cycles of India since July 2023, focusing on the introduction of SMART BUSINESS in the UP East Market. Prior to this role, Brijendra held the position of Area Sales Manager at Take Care Remedies, Pvt Ltd, where responsibilities included launching new brands and managing a distributor network. Experience also includes significant roles at Nykaa, Triveni Almirah, and Kamal Gramoudyog Sansthan Fatehpur, where Brijendra demonstrated strong growth in business and strategic planning, particularly during the challenging period of Covid-19. Early career experience at Leayan Global Pvt Ltd involved managing distributor relationships in Maharashtra. Brijendra holds an MBA in Marketing from Dr. A.P.J. Abdul Kalam Technical University.
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TI Cycles of India
Established in 1949 by the Murugappa Group in collaboration with Tube Investments (UK), TI Cycles is the first bicycle company in India to change the cycle retail landscape, both in urban and rural areas. Today, the company has transitioned from being just a bicycle manufacturer to becoming an industry expert in mobility and well-being solutions. Best known for its flagship bicycle brands – BSA, Hercules, Montra and Mach City, TI Cycles has a series of firsts to its credit – the first MTB, the first geared bike, the first Shox model, the first girls’ bike, the first kids’ bike, the first light roadster, and the first carbon frame bike. The first Hercules bicycle was rolled out in 1951 and four more brands were added to the portfolio – Phillips in 1959, BSA in 1964, Montra in 2011, and Mach City in 2015 – each adding a new feather in our cap. With all our achievements and successes to guide us, we have now ventured into the world of fitness with a vision to explore new opportunities, innovate unique products and evolve as a leader in the cycle’s industry. Come, join us as we get ready to ride the trends of the future! #BSA #Hercules #Montra #Machcity #TrackandTrail