TI Cycles of India
Narayan Jee possesses extensive experience in marketing and sales management, currently serving as General Manager Marketing at Hero Cycles Ltd since June 2017 while simultaneously holding a similar position at HERO CYCLES LIMITED since March 2008. Throughout the career, Narayan has been instrumental in developing and implementing marketing strategies and retail formats for brands such as BSA and Hercules, achieving significant volume growth and market share increase. Earlier roles at TOBU CYCLES & TOYS PVT. LTD. and FUNSTOP PROJECTS LTD. involved leading teams, optimizing distribution channels, and enhancing brand visibility. Narayan holds an MBA in Marketing, earned from 1996 to 1998.
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TI Cycles of India
Established in 1949 by the Murugappa Group in collaboration with Tube Investments (UK), TI Cycles is the first bicycle company in India to change the cycle retail landscape, both in urban and rural areas. Today, the company has transitioned from being just a bicycle manufacturer to becoming an industry expert in mobility and well-being solutions. Best known for its flagship bicycle brands – BSA, Hercules, Montra and Mach City, TI Cycles has a series of firsts to its credit – the first MTB, the first geared bike, the first Shox model, the first girls’ bike, the first kids’ bike, the first light roadster, and the first carbon frame bike. The first Hercules bicycle was rolled out in 1951 and four more brands were added to the portfolio – Phillips in 1959, BSA in 1964, Montra in 2011, and Mach City in 2015 – each adding a new feather in our cap. With all our achievements and successes to guide us, we have now ventured into the world of fitness with a vision to explore new opportunities, innovate unique products and evolve as a leader in the cycle’s industry. Come, join us as we get ready to ride the trends of the future! #BSA #Hercules #Montra #Machcity #TrackandTrail