Jelena Novakovic is an experienced professional in the fashion industry, currently serving as the Export Business Development Manager at BSB Fashion since January 2020. With a history of managerial roles in renowned companies like Benetton Group, Folli Follie Group, Tommy Hilfiger, Elmec Sport S.A., NAF NAF, and CONNECTION S.A., Jelena has developed a strong foundation in retail management and buying. Jelena holds degrees from the University of Derby and the University of Belgrade, showcasing their commitment to education and professional growth.
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