Olha Shcherbyna

Olha Shcherbyna has a diverse work experience in the field of marketing and consulting. Olha started their career as a PR Manager at ЭКО ПУПС, where they planned and managed PR programs for the brand, working with major Ukrainian trading networks. Olha then joined Coffee Nanne as a Project Manager, where they developed product concepts and created guidelines for staff and clients.

In 2020, Olha became the Head of Digital Marketing at Intercom, where they analyzed marketing data and implemented lead generation strategies to increase conversion rates. Olha measured various indicators such as Cost per Lead, Marketing ROI, and Customer Retention.

Olha then worked as a Business Consultant at Kyiv Consulting before joining BSG as a Growth Marketing Manager in 2023. Their role at BSG involves driving growth through marketing strategies.

Overall, Olha Shcherbyna has shown expertise in PR, project management, digital marketing, and business consulting throughout their career.

Olha Shcherbyna earned a Masters Degree in Marketing from Donetsk State University of Management, where they studied from 2009 to 2015. In addition to their formal education, they obtained certifications in B2B Foundations: Social Media Marketing, SEO: Keyword Strategy, and Web Programming Foundations from LinkedIn in June 2022.