Catharina Patrizia Zoennchen

Catharina Patrizia Zoennchen is currently the Consumer Insights & Consumer/User Experience Journey Manager at BSH Home Appliances Group since April 2021, following a tenure as Team Lead Customer Experience at Psyma. At Psyma, notable roles included Senior Research Manager, Lead Design Thinking, where Catharina managed complex national and international projects in the automotive industry, emphasizing design thinking and service design methodologies. Previous experience encompasses positions at Ipsos as a Research Executive and jobadpartner.de as a Business Intelligence/Data Analyst & Key Account Manager, among other roles in research and marketing. Educational qualifications include a Master’s Degree in Sociocultural Anthropology, Psychology, and Economics from Ludwig-Maximilians-Universität München.