Christian Tauer

Christian Tauer serves as the Head of Marketing DACH + HU at BSH Home Appliances Group, overseeing consumer engagement for prominent brands such as Bosch, Siemens, and Neff since June 2010. With a strong background in consumer insights and marketing transformation, Christian has led initiatives across various roles including Director Shopper and Consumer Intelligence, focusing on Big Data strategy and consumer research optimization. Achievements include the successful implementation of comprehensive consumer journey strategies and substantial gains in marketing ROI. Christian holds a Diploma in Marketing and Media Management from Hochschule Magdeburg-Stendal and has previous experience in digital marketing and client services, notably with BMW Group and Serviceplan Group.