Emel Edin

Emel Edin is a seasoned professional in the field of brand strategy and innovation, currently serving as Global Innovation Manager at BSH Home Appliances Group since September 2018. Emel has held various positions within the company, including Global Brand Strategy & Innovation Manager and Global Brand Strategist for Siemens Home Appliances. Prior to this, Emel gained valuable experience at Arçelik Global from July 2013 to September 2018, working as an International Marketing Executive and International Sales Coordinator. Emel holds a Bachelor's degree in Language Interpretation and Translation from Marmara University and a postgraduate degree in Neuromarketing from Üsküdar University, complemented by additional studies at Bahcesehir University.