Florian Lang

Florian Lang is a seasoned digital marketing professional with extensive experience in performance marketing and digital analytics. Currently serving as the Digital Analytics and Campaign Manager at BSH Home Appliances Group since August 2021, Florian previously held roles at LEDVANCE, including Global Performance Marketing Manager and Junior Global E-Commerce Manager within the former OSRAM Lamps Business Unit. Prior experience includes a position as a Working Student in Online Marketing at Amazon and internships in marketing at BMW Group and HUGO BOSS. Florian holds a Master of Science in Marketing Management from Hochschule München University of Applied Sciences and has dual Bachelor's degrees in International Business from Anglia Ruskin University and Hochschule Landshut.