Franziska Barnert

Franziska Barnert is an experienced professional in digital innovation and strategic management, currently serving as the CoE CRM&App, Global Data Expert Cross Innovation, and Business Owner for OCO at BSH Home Appliances Group since May 2015. Prior roles at Bosch include Global Senior Manager for Digital Innovation and Digital Strategy, where responsibilities encompassed building long-term global digital strategies and managing digital feature roadmaps. Earlier positions involved significant contributions as a Global Digital Partner Manager at Home Connect and as a Partner Manager at Bosch, focusing on joint innovations within the detergent market. In addition, Franziska is the founder of the children's book brand "Chinchidorf" and has garnered a diverse educational background, including a Master's in Marketing/Sales/Media and a recent certificate in Disruptive Strategy from Harvard Business School Online.