Karina Paul

Karina Paul serves as the Global Marketing Manager at BSH Home Appliances Group, a position held since March 2015, where responsibilities include developing communication concepts and managing product launches across various channels, overseeing the Gaggenau brand's global presence at international fairs, and planning the budget for the Global Communication Department. Prior to this role, Karina was a Brand Manager, focusing on brand communication strategies for Siemens' Dish Care product group and managing product campaigns. Previous experience includes positions as Junior Brand Manager, Senior Project and Trade Marketing Specialist, and Project Specialist at BSH Sprzęt Gospodarstwa Domowego Sp. z o.o., as well as roles at ANSER Ltd., Life+ Ltd., and ORTHOPEDICA Ltd. Karina holds a Master of Science in International Finances from Nicolaus Copernicus University, along with postgraduate studies in Luxury Brands and Goods Market and Polish Tax Law.