Marketa Niemeyer

Marketa Niemeyer is an accomplished professional with extensive experience in online channel management and digital marketing, currently serving as the Head of Online Channel Management (After-Sales) at BSH Home Appliances Group since March 2014. Marketa leads a global team focused on D2C sales and online enquiry management, while also overseeing website content and user experience. Previously, Marketa was the Head of B2C Roll-Out in the Digital Hub Country Services, establishing an internal online marketing agency responsible for implementing innovative digital solutions across 14 brands in over 60 countries. Prior experience includes managing international online marketing projects at BSH Home Appliances and leading site merchandising teams at Amazon.de. Marketa's early career also involved significant roles in account management and strategy development for top retailers. Marketa holds a BA in Modern History and Politics from the University of Oxford, an MSc in International Management and Marketing from Queen Mary University of London, and an International Baccalaureate from Schule Schloss Salem.