Yves Leemans

Yves Leemans is an accomplished marketing professional with extensive experience in brand management and marketing strategy across various technology sectors. Currently serving as the Head of Brandcom SDA for Western Europe at BSH Home Appliances Group since August 2021, Yves leads marketing initiatives with a focus on multiple European markets. Previous roles include Marketing Director at LG Electronics Benelux and Huawei Technologies, where leadership encompassed budget planning, media strategy, and team management. Yves has also contributed as a Freelance Marketing Manager and held key marketing positions at companies such as BlackBerry and Nobilis Benelux. With a strong educational foundation in Communication Sciences from Vrije Universiteit Brussel, Yves consistently drives marketing innovation and operational success through strategic planning and tactical execution.