Lucy Wakelin

Lucy Wakelin currently serves as the Head of Integrated Campaign Delivery at BSI since April 2024. Previously, Lucy was the Head of Marketing at Bambino Mio®, where leadership encompassed strategy and activation across key markets including the UK, France, and Germany, along with oversight of a 10-person marketing team. Prior experience at BRITA Group spanned over a decade in various roles, including Marketing Manager and Senior Brand Manager, focusing on brand positioning, digital strategy, and marketing campaign performance. Early career experiences included positions at AMSCAN INTERNATIONAL LIMITED and @SourceUK, contributing to licensing processes and managing production for fashion retail.