Sanja Dedic

Sanja Dedic is a seasoned professional with extensive experience in retail buying and business development, currently serving as a Senior Buyer at BSTN Store GmbH since January 2024, specializing in menswear fashion, footwear, and home & living products. Dedic has held significant roles at OUTLETCITY METZINGEN GmbH since July 2013, including Business Development Manager and Senior Buyer, focusing on acquiring premium brands and enhancing business partnerships. Previous experience includes leadership positions such as CEO at sneakAvenue and Co-Owner at Sneak-A-Venue, where Dedic oversaw business planning and operations. Early career experience at KICKZ AG involved stock management and eCommerce marketing, complemented by a foundational role as a Student Assistant at Harvard Public Relations. Dedic holds a Master of Arts in International Management from Munich Business School and degrees in Business Administration from Manhattan University and Georgia Southern University, as well as an Associate's degree from Eastern Florida State College.