Jan Rijkenberg

Jan Rijkenberg is the CEO and founder of BSUR, a successful global creative brand consultancy established in January 1995, which specializes in solving complex brand challenges. Rijkenberg has been a member of the Advisory Board at the Amsterdam School of International Business since September 2015 and actively lectures on concepting, branding, and communications worldwide through Speakers Academy. Rijkenberg's previous experiences include serving as a Member of the Board of Directors for Stichting Gooise Meren Marketing, founder and strategist at Rijkenberg & Wijland, Managing Director at GGK, and various roles at DDB, TBWA Amsterdam, JWT, and ARA Rotterdam. Rijkenberg holds a degree from Breda University of Applied Sciences and has a strong educational foundation from Zaanlands Lyceum and Coornhert Gymnasium.