Sam Huet, MBA, is an experienced insights leader specializing in customer experience (CX) and user experience (UX) research. They founded and led Bote Natirel and Dame Rebel, where they focused on customer-centric strategies that significantly improved retention and sales. With a robust background at SORGEM ADVANCE and FIS, Sam has effectively influenced product development through their expertise in data storytelling and consumer behavior analysis. Currently, they serve as the Senior Manager of CX & UX Research at Baylor Scott & White Health while pursuing a Bachelor of Arts in Political Science at the University of Florida.
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