Anita Muir

Anita Muir is a seasoned marketing and commercial professional currently serving as the Marketing & Commercial Director for BT and EE at BT Group since September 2025. Prior to this role, Anita held several positions at EE from November 2013 to September 2025, including Commercial Trading Director and Head of Upgrades & Retention. Additionally, Anita worked at BT from April 2019 to February 2025 as the Commercial Loyalty, Upgrade & Retention Director. Earlier experience includes a role as Digital Retentions Manager at Everything Everywhere Ltd from July 2011 to February 2012. Anita Muir holds a Bachelor of Applied Science in Chemistry from the University of Warwick, obtained from 1997 to 2000.