Samuel Green is a seasoned product manager currently leading the EV fleet charging initiative at BT Group since December 2022, focusing on innovation within the start-up arm. Previously, Samuel served as Product & Proposition Manager, where a sales channel strategy for a SaaS-based Digital Marketing Hub was established, overseeing the partnership lifecycle from selection to negotiation. With extensive experience at Sainsbury's from September 2016 to December 2022, Samuel led digital trading for new propositions, particularly in partnerships with Deliveroo and Uber Eats, achieving a notable 35% increase in like-for-like sales. Samuel also managed significant grocery categories in e-commerce, collaborated on multi-departmental strategies, and delivered a substantial value chain analysis project during participation in the Central Leaders Scheme. Early career experience includes a sales internship at Mars, complemented by a Bachelor of Arts in History from UCL.
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