Marcelo Ferreira Mathias

Marcelo Ferreira Mathias has a diverse work experience in the field of marketing and digital analytics. Marcelo Ferreira began their career as a Web Designer for Chute inicial - Corinthians in 2017. In 2018, they joined Escale Digital as an intern, focusing on SEO and optimizing landing pages. Marcelo Ferreira then progressed to the role of Digital Marketing Analyst and later became a Growth Hacker. In 2019, Marcelo joined Alfa as a Marketing Strategist, responsible for the marketing planning of nine independent products. Their role involved creating demands for design and content, defining online strategies, analyzing SEO and advertising campaigns, and managing Google Analytics. Currently, Marcelo is working at BTG Pactual as Associate Director | Martech & CRO, where they lead a team focused on improving conversion rates through data analysis, A/B testing, and managing various tools such as Google Analytics, Google Optimize, and Hotjar.

Marcelo Ferreira Mathias has a Bachelor's degree in Digital Design from Universidade Anhembi Morumbi. Additionally, they have obtained various certifications including Competitive Analysis and Keyword Research, On-Page and Technical SEO, Qlik Sense Set Analysis, Lei Anticorrupção, Política e Responsabilidade, Qlik Sense Básico, SEMrush Content Marketing Toolkit, Ética, Transparência e Diligência no Relacionamento com Clientes e Usuários, Keywor Research, SEO Fundamentals, CRM - Gestão do Relacionamento com o Cliente, Growth Hacking Definitivo, Curso avançado do Google Analytics, Fundamentos do Gerenciador de tags do Google, and Google Analytics para iniciantes. Marcelo Ferreira has also completed a CXL - Email Marketing course.